Google
Analytics

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.

Google launched the service and Analytics is now the most widely used web analytics service on the Internet.

Integrated with AdWords, users can now review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading  a particular file. Google Analytics’ approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. It also provides more advanced features, including custom visitor segmentation. Google Analytics also had Real Time analytics, enabling a user to have insight about  visitors currently on the site.

Google Analytics e-commerce reporting can track sales activity and performance. The e-commerce reports shows a site’s transactions, revenue, and many other commerce-related metrics.

Google Analytics includes Google Website Optimizer, rebranded as Google Analytics Content Experiments.

Google Analytics’ Cohort analysis feature helps understand the behavior of component groups of users apart from your user population. It is beneficial to marketers and analysts for successful implementation of a marketing strategy.

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